B2B pode se adaptar a modelos on-line inspirando-se em disruptores
O sucesso da Amazon Business ilustra a crescente importância de proporcionar experiências convenientes e personalizadas ao cliente, afirma um executivo da MotionPoint.
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MotionPoint
02 de novembro de 2018
B2B pode se adaptar a modelos on-line inspirando-se em disruptores
In recent years, Amazon Business has made dramatic inroads into the B2B sales space. But savvy B2B companies can hold their own by emulating some of the retail giant’s best practices, writes MotionPoint EVP Craig Witt in a guest column at Manufacturing.net.
Witt presents tips to help B2B companies carve out a niche in their industries by striving to be data- and value-driven. He offers guidance on:
Investing in data
Offering a complete, customized digital experience
Deploying a transactional website
Offering global customers digital experiences in their preferred languages
Leitura de 1 min.
MotionPoint
02 de novembro de 2018
