Compras de volta às aulas apresentam oportunidades para atrair clientes hispânicos dos EUA

Com a aproximação do ano escolar, nosso vice-presidente executivo compartilha várias melhores práticas para ajudar as empresas a atender clientes falantes de espanhol.

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MotionPoint

03 de setembro de 2018

LEITURA DE 1 MIN.
Craig Witt
Craig Witt

Retailers looking to attract new U.S. Hispanic customers should take advantage of the back-to-school shopping season, writes MotionPoint EVP Craig Witt in a guest post for the Retail TouchPoints blog.

The U.S. Hispanic demographic is rapidly growing in both population and economic power. Currently the second-largest ethnic group in the US, one in four children is of Hispanic origin or descent, and Hispanic parents spend an estimated $148 more on back-to-school shopping than the general population. To effectively reach this population and win their business, there are some key best practices retailers should follow, Witt said.

Read more in Witt’s full article at the Retailer TouchPoints blog.

Avatar da MotionPoint
MotionPoint

03 de setembro de 2018

LEITURA DE 1 MIN.