Estratégias de negócios internacionais

A "fluência cultural" transforma os visitantes do site em clientes

Segundo nosso vice-presidente executivo, os websites traduzidos que demonstram conhecimento das preferências de compra locais geram confiança do cliente e conversões.

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MotionPoint

20 de setembro de 2017

LEITURA DE 1 MIN.
Craig Witt
Craig Witt

Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.

Cultural fluency reflects an understanding of “the cultural differences that will impact brand perception and buying decisions,” explained Craig Witt, MotionPoint’s EVP.

Witt outlined several ways to leverage this intelligence, including:

  • Catering to market-specific concerns, such as online privacy
  • Understanding regional search engines, to maximize regional SEO
  • Supporting local payment platforms

Read the Retail Merchandiser story to discover more insights.

Avatar da MotionPoint
MotionPoint

20 de setembro de 2017

LEITURA DE 1 MIN.

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