Digital marketing experts often stress the importance of being "omnichannel ready." Mas com tantos canais diferentes disponíveis, como as empresas sabem quais são ideais para seu negócio?
Finding the answer, writes MotionPoint Chief Revenue Officer Craig Witt in an article for SalesTech Star, starts with data … and then using that data to deliver quality customer experiences.
Witt offers advice for creating a strong omnichannel strategy, including:
- Evaluate website analytics, as well as search and social data, to determine which platforms your customers value most
- Consider your global customers, and provide them immersive websites and omnichannel experiences in the languages they prefer
- Preserve brand continuity across channels, markets and languages by repurposing website content for social media posts, emails and more
Última atualização: 25 de outubro de 2019