Digital marketing experts often stress the importance of being "omnichannel ready." Mas com tantos canais diferentes disponíveis, como as empresas sabem quais são ideais para seu negócio?
Finding the answer, writes MotionPoint Chief Revenue Officer Craig Witt in an article for SalesTech Star, starts with data … and then using that data to deliver quality customer experiences.
Witt offers advice for creating a strong omnichannel strategy, including:
Read the full story at SalesTechStar.