O poder do atendimento ao cliente e das redes sociais
 
Avatar da MotionPointPor: MotionPoint
12 de abril de 2016

O poder do atendimento ao cliente e das redes sociais

A MotionPoint executive shares insights on how to smartly engage customers in global markets.

 

MotionPoint recently examined its exclusive data generated from operating 1,000-plus localized websites, with an eye for identifying business tips for engaging global markets. Charles Whiteman, MotionPoint’s SVP of Client Services, recently shared the findings with Smart Business.

Highlights from Whiteman’s article include serving customers online in their preferred language(s), and providing translated customer service—such as localized support e-mails and “contact us” forms.

"Smartly identifying global markets with robust social network adoption rates can also supercharge local sales," Whiteman wrote. "Here, customers can easily reach out to their friends, sharing and recommending your brand and products."

Integrating regional social network functionality into a global site leads to more engagement, Whiteman wrote. After integrating Chinese social networks into its Chinese site, one MotionPoint client saw a third of its referral traffic hail from those networks.

Read the full story at Smart Business.

 

Sobre a MotionPoint

A MotionPoint ajuda marcas de nível internacional a crescer por meio da interação e do enriquecimento das vidas dos novos clientes em mercados do mundo todo.

Muito mais que o serviço de tradução de websites mais eficiente do mundo, a plataforma pronta para o uso da MotionPoint combina tecnologia inovadora, big data, traduções de nível mundial e profunda especialização em marketing internacional. A abordagem da MotionPoint assegura a qualidade, a segurança e a escalabilidade necessárias para que você tenha sucesso em um mercado global cada vez mais competitivo, seja on-line ou off-line.

 

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