O que as empresas B2B podem aprender com a Amazon Business

Introdução

While Amazon’s success has always hinged on disrupting traditional business models, its foray into B2B offers valuable learning for B2B sellers, says MotionPoint EVP Craig Witt in a guest column for Industry Today.

Amazon Business’ global success proves that delivering convenient, personalized customer experiences are vital—even in the B2B space.

Witt presents best practices for marketing and customer retention that global B2B sellers can learn from Amazon, including:

• Supporting preferred local payment options
• Offering efficient cross-border fulfillment
• Using your global customers’ preferred languages

Get the full story—and more best practices—at Industry Today.

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