Webinar - Tuesday | October 29th | 12PM EST

Como a Health Insurance Marketers Attract U.S. Hispanics

Join us Tuesday, October 29th 2024 at 12 PM ET for our free 30-minute review of the dynamic relationship between U.S. Hispanics and healthcare insurance companies in the U.S.

Bonus for Attendees: Sign up today and receive a free EBOOK: The Impact of Website Translation on Digital Marketing Metrics and KPIs

Why Attend?

Marketing to U.S. Hispanics in the healthcare insurance sector requires a deep understanding of their unique cultural, economic, and healthcare needs. By attending this session, marketers will learn how to build campaigns that resonate with this fast-growing demographic, drive engagement, and address key barriers to access. Here's why this session is a must for your marketing strategy:

Reach a growing market: The Hispanic population is expanding rapidly, representing a significant opportunity for healthcare insurers to engage with new consumers.

Build cultural trust: Learn how to leverage culturally relevant messaging that fosters trust and long-term customer loyalty.

Tailored strategies: Gain insights on how to create bilingual, community-based outreach efforts that meet the needs of Hispanic communities.

What You'll Learn:

Demographic Insights: Understand the rapid growth and diverse nature of the U.S. Hispanic population, with projections showing they will make up nearly 30% of the U.S. population by 2050.

Healthcare Access Challenges: Discover the factors behind high uninsured rates among Hispanics, including language barriers, employment in industries without insurance, and immigration status.

Cultural Barriers to Healthcare: Learn about the influence of cultural values like familia, respeto, and confianza on healthcare decisions, and how fear of deportation can limit access to essential services.

Addressing Insurance Gaps: Understand the underrepresentation of Hispanic healthcare professionals and the impact of insurance gaps on access to care.

Bilingual Outreach and Digital Solutions: Explore how bilingual materials, telehealth, and targeted enrollment programs can improve access to healthcare for Hispanic communities.

Marketing to Hispanics: Learn how to craft effective outreach campaigns that highlight family values, affordability, and trust, with examples of successful strategies using Spanish-language campaigns and celebrity endorsements.

Immigration Status and Insurance Coverage: Get insights into the challenges faced by undocumented individuals and DACA recipients in accessing health coverage and potential future trends.

Future Trends: Examine how upcoming changes to the ACA and Medicaid, as well as a growing focus on mental health services, will shape healthcare marketing to U.S. Hispanics.

Who Should Attend:

Digital Marketing professionals interested in U.S. Hispanic marketing

SEO Marketing professionals considering multilingual websites

Language access professionals solving for website translation

Heads of Growth looking for new revenue generating opportunities

C-Suite executives considering expanding into new markets

Inscreva-se Agora

Don’t miss this opportunity to better serve your U.S. Hispanic patients through tailored marketing and content creation.

Bonus for Attendees: Sign up today and receive a free EBOOK: The Impact of Website Translation on Digital Marketing Metrics and KPIs