Estratégias de negócios internacionais

Infográfico: hispânicos, pizza e o Super Bowl

Durante anos, o domingo do Super Bowl foi o dia n.° 1 para pedidos de pizza online entre hispânicos dos EUA. Como foi o desempenho em 2015?

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Chris Hutchins

05 de fevereiro de 2016


MotionPoint helps America’s largest pizza delivery chains serve the U.S. Hispanic market by localizing websites for Spanish-speaking customers.

With this year’s Super Bowl just around the corner, we took a look at 2015’s sales data, aggregated from several localized sites. We expected to see orders placed during Super Bowl Sunday to top the sales charts, as we did in 2014.

The data surprised us, however. Take a look at our findings, seen in the infographic below.

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