Internet use continues to rise and thrive in Russia, presenting hoteliers with a major digital marketing opportunity, writes MotionPoint EVP Craig Witt in a guest column at HOTELS magazine. (login required)
This is especially true for the market's social media networks. Localizing social content for local guests enables hoteliers to provide customer service and drive online bookings in previously untapped ways, Witt wrote.
Since newcomers can experience challenges serving the market online, Witt provides a list of the best social networks to reach prospective guests—such as VK and Odnoklassniki—and offers valuable tips for social engagement.
Get the full story at HOTELS magazine. (login required)