MotionPoint Blog

Historicamente, a tradução de websites sempre foi complicada e dispendiosa. Mas a MotionPoint fornece os recursos certos para que você entenda as complexidades, evite as armadilhas e tenha sucesso em mercados globais.

Estratégias de negócios internacionais
What Is Software Localization and Why Is It Important?
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By: Nathan Lucas
13 de maio de 2025
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

Estratégias de negócios internacionais
What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding to new markets.

Estratégias de negócios internacionais
4 Best Website Translation Services in 2025
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By: Evan Kramer
17 de abril de 2025
4 Best Website Translation Services in 2025

If you still have an English-only website, your business could be missing out on a world of global success. Learn about the website translation services that can help your brand grow and reach new markets.

Estratégias de negócios internacionais
Como desenvolver uma estratégia transnacional para aumentar o alcance global
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By: Dominic Dithurbide
04 de abril de 2025
Como desenvolver uma estratégia transnacional para aumentar o alcance global

Saiba o que é uma estratégia transnacional e como desenvolver uma para expandir com sucesso para mercados globais.

Estratégias de negócios internacionais
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Estratégias de negócios internacionais
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Entenda os meandros da localização de aplicativos móveis no setor de tecnologia de tradução em constante mudança.

Estratégias de negócios internacionais
What is Back Translation and Its Importance
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Autora: Jessica Rivera
27 de março de 2025
What is Back Translation and Its Importance

Conheça o processo de retrotradução e as vantagens de usá-lo para melhorar a precisão e a localização da tradução.

Estratégias de negócios internacionais
Common Challenges of English to Spanish Translation
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Autora: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Estratégias de negócios internacionais
Visão geral da tecnologia para tradução de aplicativos móveis
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By: Reagan Evans
25 de março de 2025
Visão geral da tecnologia para tradução de aplicativos móveis

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Estratégias de negócios internacionais
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

Estratégias de negócios internacionais
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
21 de março de 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Estratégias de negócios internacionais
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
20 de março de 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

Estratégias de negócios internacionais
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
19 de março de 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

Estratégias de negócios internacionais
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Descubra o valor de personalizar o conteúdo no local para clientes internacionais.

Estratégias de negócios internacionais
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14 de março de 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.