B2B pode se adaptar a modelos on-line inspirando-se em disruptores

O sucesso da Amazon Business ilustra a crescente importância de proporcionar experiências convenientes e personalizadas ao cliente, afirma um executivo da MotionPoint.

Avatar da MotionPoint
MotionPoint

02 de novembro de 2018

LEITURA DE 1 MIN.
Craig Witt
Craig Witt

In recent years, Amazon Business has made dramatic inroads into the B2B sales space. But savvy B2B companies can hold their own by emulating some of the retail giant’s best practices, writes MotionPoint EVP Craig Witt in a guest column at Manufacturing.net.

Witt presents tips to help B2B companies carve out a niche in their industries by striving to be data- and value-driven. He offers guidance on:

  • Investing in data
  • Offering a complete, customized digital experience
  • Deploying a transactional website
  • Offering global customers digital experiences in their preferred languages

Get a detailed analysis—and more tips—at Manufacturing.net.

Última atualização: 02 de novembro de 2018
Avatar da MotionPoint
MotionPoint

LEITURA DE 1 MIN.