Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.
A fluência cultural reflete um entendimento das "diferenças culturais que afetarão a percepção da marca e as decisões de compras", explicou Craig Witt, vice-presidente executivo da MotionPoint.
Witt outlined several ways to leverage this intelligence, including:
- Catering to market-specific concerns, such as online privacy
- Understanding regional search engines, to maximize regional SEO
- Supporting local payment platforms
Read the Retail Merchandiser story to discover more insights.
Última atualização: 20 de setembro de 2017