MotionPoint Blog

Historicamente, a tradução de websites sempre foi complicada e dispendiosa. Mas a MotionPoint fornece os recursos certos para que você entenda as complexidades, evite as armadilhas e tenha sucesso em mercados globais.

Experiência do cliente
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
19 de março de 2025
Standardization vs. Customization: Finding the Balance (Part 1)

Descubra o valor de personalizar o conteúdo no local para clientes internacionais.

Experiência do cliente
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14 de março de 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Estratégia B2B
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Experiência do cliente
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Conheça as diferenças entre globalização e localização e saiba como se concentrar em ambas pode fazer sua empresa obter sucesso em um ambiente empresarial global cada vez mais conectado.

Tecnologia de tradução
The Role of AI and Machine Learning in Translation
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By: Nathan Lucas
The Role of AI and Machine Learning in Translation

How has artificial intelligence made a difference in the world of translation and what does the future look like?

Estratégias de marketing
Are Translation and Localization the Same?
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Autora: Jessica Rivera
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Experiência do cliente
Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Experiência do cliente
6 Challenges Of Translation & Localization To Prepare For
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Autora: Jessica Rivera
13 de março de 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Estratégia B2B
Creating an International Strategy to Bridge Global Markets
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By: Dominic Dithurbide
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

Experiência do cliente
Inglês ainda é a "língua franca" da Internet?
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By: Evan Kramer
Inglês ainda é a "língua franca" da Internet?

Por anos, as empresas serviram os consumidores globais exclusivamente com websites em inglês. Eles estavam errados todo esse tempo?

Estratégias de negócios internacionais
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
12 de março de 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Experiência do cliente
Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Tecnologia de tradução
Character Encoding: What Is It and Why Is It Important?
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By: Nathan Lucas
Character Encoding: What Is It and Why Is It Important?

A codificação adequada de caracteres é vital para renderizar corretamente o texto on-line e desempenha um papel fundamental em projetos de localização.

Experiência do cliente
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Canadá
How to Optimize Your Content for Success in International Markets
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By: Annabelle Kite
24 de fevereiro de 2025
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

Estratégias de negócios internacionais
Why Marketing Your Translated Website Matters More Than You Think
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By: Dominic Dithurbide
14 de fevereiro de 2025
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.