Quais são as melhores tecnologias para tradução de websites?
Encontrar a abordagem certa para a tradução do seu website para um público global pode parecer assustador. Select a translation technology that helps your business reach more people globally and improves customer satisfaction at your store. The best serviços de tradução de websites should work well with your current CMS and be able to grow with your future needs.
Keep reading to learn the most common methods companies use to translate a website and see the pros and cons of each.
How to Choose a Web Translation Software
Quab tradução is more complex than document translation and needs specific technologies to do it well. Traditional translation agencies lack technology and expertise, leading to inefficiencies and potentially damaging mistranslations or delays.
Empresas antigas são excelentes com traduções off-line, mas a tradução de websites requer tarefas adicionais que podem tirar seus tradutores de outros projetos e prejudicar seu fluxo de trabalho. Problemas técnicos também são abundantes. Saiba mais sobre as armadilhas em potencial.
Small or growing companies may consider using free or cheap website translation tools for their global sites. Certain machine translation tools still require further development before they can independently translate your website. If you value your brand, you cannot trust technologies like Google Translate, ChatGPT, or DeepL with your company’s voice, tone, mensagens and image.
The Best Web Site Translation Technology for Each Industry
Choosing the right website translation technology is crucial for delivering a seamless user experience. Here's a breakdown of the ideal solutions for key industries:
Retail Ecommerce
In the retail e-commerce sector, speed and scalability are key. Machine Translation with Post-Editing (MTPE) works well for handling large product catalogs quickly while ensuring accurate, engaging descriptions. Add AI-driven personalization to recommend localized content for different regions.
Serviços Financeiros
Trust and precision are paramount for financial services translation. Using translation memory (TM) ensures consistency and regulation compliance. You also need to be mindful of privacy policies and protecting user information.
A proxy solution will allow you to translate quickly while maintaining control over your process. With MotionPoint, the proxy solution includes the use of a translation memory.
Assistência médica
Healthcare translation demands regulatory compliance, medical accuracy, and timeliness. Use a fully-concierge integrated solution for medical terminology and patient-facing materials to avoid miscommunication. Be sure to implement a quality assurance protocol to ensure compliance with regional regulations.
Manufatura
Manufacturing translation includes everything from product descriptions to manuals. Technical content like user manuals and product specs needs clarity. Use TM to maintain consistency in technical terminology across all languages. Augment this with AI-powered glossary management for seamless updates.
Software and Technology
Agility is critical for software and technology companies. Continuous localization tools integrated with your development pipeline allow real-time updates to localized content. AI translation is ideal for speed and scalability, ensuring your content keeps up with rapid development cycles.
Travel and Hospitality
Creating a seamless, welcoming experience is key in the turismo e hospitalidade industry. AI-powered translation ensures itineraries, hotel descriptions, and travel guides are not only accurate but culturally appealing.
Define Your Goals
Choosing which technology to use can depend on what your goals are for your business. Different techniques can yield different outcomes, so focus on where your business is heading. Here are some examples of reasons to invest in website translation and how you can achieve your goals:
1. International E-Commerce
The importance of website translation and localization in the international e-commerce landscape can’t be understated. Effective e-commerce translation is more than just translating product descriptions and requires understanding and integrating cultural nuances and consumer preferences.
2. Multilingual Marketing
Incorporating website translation and content localization into marketing strategies significantly boosts conversion rates and sales. Of course, that’s if you know how to build a strong international marketing plan. You’ll likely need help from the best multilingual marketing solutions to take your brand to new markets and new heights.
3. Reaching New Markets
The brands that have the most success in multilingual markets are those that invest in soluções de tradução de websites. Businesses need to translate their websites to effectively communicate and be culturally relevant in the global market. This is important for reaching a wider audience and increasing sales.
By translating their websites, businesses can connect with customers from different cultural backgrounds. This can help build trust and loyalty among international customers. Additionally, it can also improve the overall user experience on the website.
4. Multi-segment Marketing
In 2025, businesses need to use multi-segment marketing to understand and meet the diverse needs of global audiences. To create a successful marketing plan, you should learn from experts and stay updated on trends. These trends include website translation and international SEO in multi-segment marketing.
5. Global Marketing
If your business is looking to go global, you need to engage in multilingual and international marketing strategies. But adapting messages and managing global content can be a big challenge. To keep your global projects organized and ensure high-quality content, be familiar with the best global marketing solutions.
If your brand wants to enter new markets, there are tools and services available to assist with your marketing efforts. You can use these resources for both domestic and global expansion. If you run an international e-commerce business or work in multi-segment marketing, keep reading. You will learn about the best technologies to invest in.
6. Multilingual Content Marketing
Your business’ content plan likely doesn’t include translation and localization. Make sure that all content, such as blogs, videos, and customer support information, is accessible to multilingual users. They should be able to understand your message clearly.
Learn how to engage in multilingual content marketing and create content with consistent messaging across all platforms, devices, and languages.
7. International Website Marketing
If your company is pursuing global expansion, you need to establish a strong online presence in your target markets. This means understanding the challenges of global markets. Businesses of all sizes should make adopting new marketing solutions a priority, no matter their industry.
Check out the top international website marketing services so you don’t have to take on the intricacies of website translation and localization in-house.
8. Website Translation
If you still have an English-only website, your business could be missing out on a world of global success. In today's world, your online reputation is important. You should consider your global audience. This can help your business grow.
Website translation services are an essential component of any global marketing strategy to connect with audiences all over the world and convey your messages in their native languages. Don’t neglect your multilingual customers; make sure your website is speaking their language.
The Best Website Translation Technologies
MotionPoint’s signature proxy translation technology remains the industry’s top website translation technology. It’s uncommon for a solution to be easier, faster, and more flexible than a proxy solution for translating websites. But before we get into that option, there are other suitable website translation solutions:
- Sites paralelos ou microssites localizados
- Recursos de CMS multilíngues, usados em conjunto com uma agência de tradução tradicional
- Recursos de CMS multilíngues e integração por meio de um conector ou API.
Essas soluções têm vantagens e desvantagens, dependendo das circunstâncias específicas, incluindo:
- Tamanho e complexidade do website
- Disponibilidade e especialização técnica/linguística das equipes internas
- Presença de equipes de marketing no país
- O conjunto de tecnologias atual (e futuro) do website
- Integração com outros sistemas e plataformas.
Sites paralelos e microssites
Companies used to create separate websites from scratch to serve global markets, but now they can launch localized websites. Teams manually updated localized sites with new translated content to keep up with changes on flagship primary-market sites. Logo as empresas descobriram que essa abordagem era extremamente cara, demorada e difícil de expandir.
To handle the challenge and save time and money, some companies have separate websites for specific markets. Infelizmente, esses microssites oferecem uma experiência insatisfatória aos clientes locais. Os clientes ficam frustrados por terem que usar um site reduzido com menos funcionalidades e conteúdo.
When to Use Microsites
Global users enjoy better experiences and convert more when they have access to rich online content and features. However, microsites can be a good choice for some companies in certain situations:
- Suas ofertas são drasticamente diferentes entre mercados
- As equipes de marketing local são completamente independentes
- As filiais locais da empresa têm diferentes mensagens ou propostas de valor
- Para realizar um teste em um mercado novo ou em desenvolvimento, ou para apoiar campanhas locais.
In these cases, the best solution is to create content from a central website. This is better than making separate websites from scratch.
CMS multilíngue
A maioria dos sistemas de administração de conteúdo agora conta com recursos multilíngues. Isso permite que as empresas lancem novas instâncias de seus websites para mercados globais e que administrem um conteúdo localizado para esses clientes.
Infelizmente, esses não são recursos centrais dos CMS e têm desempenho bastante insatisfatório. Multilingual CMSs have ineffective translation workflows and workbenches for accurate and consistent translations.
Geralmente, eles também não têm a capacidade de fornecer uma visualização em tempo real de como o conteúdo traduzido aparecerá em uma página da web localizada. Isso é importante, pois o conteúdo traduzido pode ser mais longo do que o esperado e não se ajustar aos modelos da página, resultando em uma experiência de usuário de baixa qualidade.
Additionally, the CMS limits multilingual features to content stored in its database. They cannot translate important content that comes from third-party services. Isso pode incluir plataformas de comércio eletrônico, mecanismos de reserva de passagens, funcionalidades de localização de lojas, soluções de marketing digital e muito mais.
Saiba mais sobre as deficiências dos recursos de CMS multilíngue.
To offset these undercooked capabilities, CMSs often use connectors and APIs to receive translated content from website localization vendors. The localized CMS then integrates this content.
Conectores (ou cartuchos) são integrações pré-configuradas. Eles podem ser problemáticos, pois tendem a não funcionar diretamente se o site tiver passado por alguma personalização. Eles exigem desenvolvimento para funcionarem apropriadamente e podem falhar após grandes atualizações no CMS. Eles também o obrigam a usar seu CMS atual, impedindo uma fácil atualização do seu conjunto de tecnologias no futuro.
Os API permitem que sua empresa desenvolva e modifique sua própria interface entre o fornecedor de tradução e seu CMS.
When to Use a CMS
Quando devo fazer o upload manual da tradução para o meu CMS? Usar um CMS com um processo de tradução manual é lento, ineficiente e propenso ao erro. A menos que você tenha um website muito pequeno e simples, não é recomendado usar um CMS com uma agência de tradução.
Quando devo usar um CMS com um conector? Você pode se sentir confortável ao usar um CMS com um conector se tiver confiança no seu CMS e não tiver planos de modificá-lo no futuro. Um conector pode ser uma solução adequada se você:
- Não tiver outros canais além do seu website
- Tiver uma equipe de desenvolvimento grande e capaz de cuidar das suas necessidades de personalização
- Não precisar de qualquer personalização técnica ou de conteúdo.
In today’s digital world, it’s rare for a company’s marketing strategy to not be multichannel.
When should I use a CMS with an API? You can use a CMS with an API when you have a high-end CMS. This helps you integrate translation across different channels and content repositories. It is also useful if you have a large development team to handle customization needs.
Solução baseada em proxy
The ease, speed and flexibility of a fully turn-key translation proxy technology makes it the best option for website translation. It can have an API or other ways to translate content for various platforms such as marketing, emails, and apps.
Diferentemente de outras soluções que são integradas diretamente com seu conjunto de tecnologias, as soluções baseadas em proxy operam independentemente do seu CMS.
By sitting in the middle of your customers and website servers, it can show localized content. You don't need to do any technical or operational work.
Proxy technology leverages the code and translatable content of your website. Essencialmente, eles reagem em tempo real às interações e solicitações dos seus usuários globais. When users click a link or enter a URL on your site, the proxy decides which translated webpage content to show:
- O proxy determina o conteúdo apropriado da página web traduzida para apresentar
- Ele entrega esse conteúdo traduzido por meio de um servidor de tradução especial separado
- Então ele o organiza em tempo real e o combina com o código e o modelo de página do seu website
- E o apresenta com perfeição ao usuário como uma experiência localizada.
Esse processo ocorre instantaneamente, sem atraso perceptível aos usuários finais.
As soluções baseadas em proxy evitam a necessidade de criar e manter websites separados. Elas também incorporam ferramentas de tradução e funcionalidade de administração.
Turn-key proxy solutions take this technology to a new level by adding services and capabilities that support automation and minimize operational complexity.
Fully turn-key proxy solutions manage website translation, deployment, and ongoing operations to speed up time to market and support growth. They can manage content from third-party services. They can also translate any content or applications from any coding language into any language for any market.
When to Use a Translation Proxy
Always, unless you fall under one of the special cases mentioned in the Multilingual CMS section above. The proxy solution is the easiest, fastest and most flexible approach to website translation. Choose a complete proxy solution to save time, money, and effort. This way, you can focus on growing your business in your main market.
Tradução omnicanal
A solução de proxy é ideal para tradução de websites, mas e quanto ao omnicanal?
A integração de API é a melhor abordagem para traduzir conteúdo proveniente de fora da sua página web. É uma solução mais flexível, fácil de gerenciar e oferece mais controle.
Some companies use API integration to translate their website. This includes content in multiple languages. They do this by connecting their advanced CMS with a large development team and tech resources.
For most companies, the best web translation software to use a proxy. They can use the API for other tasks.
Para saber mais sobre essas tecnologias, confira este livro branco.